Google Ads management

A Google Ads agency that runs your campaigns from an account in your name

For business owners and store owners who want calls and orders from people searching for their service right now — not clicks counted in a report while the phone stays silent.

  • Ad account opened in your name — and it stays yours
  • Free trial week, then a monthly contract with no long-term lock-in
  • Weekly report and one account manager on WhatsApp

A WhatsApp chat opens and your account manager replies to set up your free first consultation.

Reviewed by Anas Kalash, founder of ANAS TECH. Last updated: 7 November 2026.

What do you want from Google?

Or choose your goal and a WhatsApp chat opens with a ready-made message where you add your business name.

I want calls and enquiries for my service I want sales for my online store I have an account and want it reviewed Or call: +44 7877 160813

ANAS TECH is a digital marketing agency that runs Google Ads for businesses and online stores in the UK, the UAE and beyond, working remotely. We build Search, Shopping and YouTube campaigns and manage them from an account created in the client’s name. Every engagement starts with a free trial week, then a flexible monthly contract, with a weekly report and one account manager on WhatsApp.

Three signs your campaign needs different management

If you recognise one of them, the problem is usually how the account is built — not the size of your budget.

Lots of clicks, silent phone

Open the search terms report in your account. If your ad appeared for phrases containing “jobs”, “free” or “course”, you are paying for visits from people who never intended to buy.

The account sits with your previous agency

The contract ended and you discover the account is registered in their name. No access, no history of which keywords worked, and you start from zero with any new provider.

You do not know which keyword brought the customer

The account records “conversions” every day, but they are page visits, not calls. When the wrong thing is measured, Google’s algorithm learns to bring you more of it.

What you receive when we manage your Google Ads

People search for it as “Google Ads agency”, “PPC management” or “paid search”. They all mean the same platform: Google Ads. This is what the work produces.

  • Campaign structure written down before launchEvery campaign, its goal, location and daily budget — for you to approve before any money is spent.
  • Two keyword lists: targeted and excludedThe phrases we want to appear for, and the phrases that must never trigger your ad.
  • Ad copy in your customers’ languageSeveral variations per ad group, written in the vocabulary of the market you sell in.
  • Tracking of real conversionsCalls, form submissions, WhatsApp opens and completed purchases — each one recorded on its own.
  • A weekly report you can read without a translatorHow much was spent this week, on which search terms, how many calls or enquiries came back, and what we will change next week.
  • A free trial week before you commitYou see how we work and the first report, then decide whether to continue on a monthly contract.

Google Ads campaign types — and when we choose each

Five types cover most businesses. We start with the one that serves your goal; we do not open all five at once.

A man typing on a laptop on a wooden table next to a coffee cup, representing a business owner looking for a Google Ads agency

Search campaigns

A text ad that appears above search results for someone typing a phrase about your service. Our first choice for any business that lives on calls and enquiries, such as clinics, maintenance firms and estate agents.

A shopping cart full of coloured balls against a green background, representing Google Shopping campaigns

Shopping campaigns

Product image, price and your store name inside search results. They need an online store and an up-to-date product feed, and we pick them when the product itself is what people search for.

A laptop, tablet and phone on a wooden table, representing the screens Performance Max campaigns reach

Performance Max campaigns

One campaign that Google distributes automatically across Search, YouTube, Maps and email. We add it once the account has recorded enough conversions, because it learns from your data and wanders without it.

A YouTube logo on a white card above a lit keyboard, representing YouTube ads

YouTube campaigns

A video ad before or between videos. We choose it when your product needs showing, or when you want visitors who did not buy to remember you.

A person reading an article on a tablet where Display Network banners appear

Display Network campaigns

Image banners inside websites and apps. Their role is reminding and retargeting; we never rely on them alone for direct enquiries.

Which campaign type fits your goal?

The three columns are common goals and the rows are campaign types. A filled circle means the type is the best fit for that goal; an empty circle means it helps but is not enough alone.

Matrix: which Google Ads campaign type fits which goal Search campaigns suit calls and enquiries best. Shopping and Performance Max suit online-store sales best. YouTube and Display suit brand recall best and support the other two goals. BrandrecallStoresalesCalls andenquiries SearchShoppingPerf. MaxYouTubeDisplay Best fit Supports Example
What this shows: do not start with every type at once. One goal decides the first campaign type, and the rest are added once there is enough conversion data. .
Three men in a business meeting discussing a chart on a whiteboard, a team reviewing campaign numbers

How a Google Ads agency works on your account, step by step

The order is deliberate: tracking is set up before launch, because a campaign without correct measurement spends money and learns nothing.

  1. Free first consultation

    We ask about your service, your profit margin and the cities you cover — and you ask us anything.

  2. Open the account in your name, or audit your current one

    If you already have an account, we review the search terms and the conversions recorded in it. If not, we create it in your name and with your email.

  3. Build the campaigns and set up tracking

    Keywords, ads and the landing page — then a test that calls and enquiries really are being recorded.

  4. Launch and monitor

    We exclude phrases that bring no customers and pause the weakest ad, and your account manager tells you what changed.

  5. Report and next decision

    You read the numbers and decide: raise the budget on what worked, try another campaign type, or stop.

Diagram: the customer’s path from a Google search to a recorded conversion Five stops from top to bottom: a person searches for your service, your ad appears, they land on your page, they call or send an enquiry, and the conversion is recorded in your account. The last stop is highlighted because it is what the campaign learns from. Someone searches for your serviceYour ad appearsThey land on your pageThey call or send an enquiryThe conversion is recorded in your account A phrase with buying intentYou pay only when it is clickedA clear offer and a way to get in touchPhone, form, WhatsApp This is where the campaign learns
What this shows: if the last stop is not recorded, you only see clicks and cannot tell which keyword brought in the money.

Two results from campaigns ANAS TECH managed

Past results for two clients, shown as they are. They do not mean your business will achieve the same figure.

+30%

Real estate company

Enquiries from campaigns rose by 30%.

+40%

Clothing store

The store’s sales rose by 40%.

Chart: two clients’ results before and after ANAS TECH management Bars compare before and after, with before set to 100. Real estate company: enquiries from 100 to 130. Clothing store: sales from 100 to 140. 100130100140 BeforeAfterBeforeAfter Real estate company enquiriesClothing store sales
What this shows: the bars are a relative index (before = 100): real estate rose to 130 and the store to 140.

What we check in an existing account — and what you need for a new one

The two paths differ, and both start in the trial week.

You have an account running now

  • Actual search terms: how much of the spend went to phrases unrelated to your service.
  • Recorded conversions: whether they are calls and enquiries, or just page visits.
  • Match types: whether keywords are on broad match with no exclusion list.
  • Location targeting: whether the ad shows to people “interested in” your city while they are located elsewhere.
  • Landing page: whether it answers the phrase that was typed, and whether the contact button is visible on mobile.
  • Budget split: whether one weak campaign eats most of the daily spend.

Starting from scratch

  • An email address in your name or your company’s name used to open the account, so you stay the owner.
  • A payment method you add it yourself inside the account — we never ask for its details.
  • A page visitors land on: your website or a single landing page.
  • A business that complies with Google’s advertising policies, because some sectors need verification before advertising.
  • Someone who answers the phone and WhatsApp, because the campaign brings the enquiry — it does not close the sale.

What stays with you if you end the contract?

Ask this of any agency before you sign. The answer depends on one thing: whose name the account was opened in.

Comparison: a Google Ads account opened in the agency’s name versus one in your name
ItemAccount in the agency’s nameAccount in your name (the ANAS TECH way)
Login accessYou see it if they allow it, and it is withdrawn when the contract endsYou are the owner; you grant and remove access
Keyword and ad historyStays with themStays in your account with its full history
Conversion and audience dataStays in their account, and your new campaign starts with no dataStays, and the campaign carries on where it left off
Payment method and invoicesYou pay the agency, and may never see a Google invoiceRegistered in your account, and Google invoices are issued in your name
Moving to another agencyA new account from zeroChange access only; campaigns stay as they are

What this shows: you pay management fees for the work, but the account and its data are an asset you own.

When is Google Ads not right for you?

When nobody is searching for your product because it is new to the market and people do not know its name yet. Search ads catch existing demand; they do not create it. In that case start with social platforms — you will find the platform comparison on our paid advertising page.

Selling in a specific market?

Targeting is set city by city for the UK, the UAE and beyond. Tell us where you sell via our contact page. .

Six terms are enough to read your weekly report

You do not need more than these to know whether your budget is being spent in the right place.

Google Ads report terms and what they mean in practice
TermWhat it meansWhat to ask when you see it
Search termWhat the person actually typed before your ad appearedIs this a customer for me, or someone looking for something else?
Cost per click (CPC)What you paid for one visitIs it rising week after week without more enquiries?
Click-through rate (CTR)Out of every hundred impressions, how many times the ad was clickedDoes the ad copy match what people are searching for?
ConversionAn action that has value to you: a call, an enquiry, a purchaseWhat exactly counts as a conversion in my account?
Cost per conversionSpend divided by the number of conversionsIs it lower than my profit on a single sale?
Quality ScoreGoogle’s 1–10 rating of how well keyword, ad and page matchWhich keywords score low and push my prices up?

Questions business owners ask before signing

What is the best Google Ads agency?

The best Google Ads agency is the one that opens the account in your name and shows you the search terms your budget was spent on. No single name suits every business. Before signing with any agency, ANAS TECH included, ask for three things: full access to the account, an explanation of how conversions are measured, and a contract you can end without losing your data.

How much does Google Ads cost?

There is no fixed price for Google Ads, because the price per click is set in an auction that varies by industry, market and the number of advertisers bidding on the same phrase. You set the daily budget and can change or pause it whenever you like. The cost has two parts: the ad budget that goes to Google, and the management fee that goes to the agency. ANAS TECH sets its fee after the free first consultation, and starts with a free trial week.

Does the Google Ads account stay mine if I stop working with ANAS TECH?

Yes. The account is created in your name and stays with you after the contract ends, including the campaign history, keywords and conversion data. You can carry on managing it yourself or give access to another agency. The contract with ANAS TECH is monthly and flexible, with no long-term commitment.

Does ANAS TECH guarantee Google Ads results?

No. ANAS TECH does not guarantee a number of sales or a particular ad position, and no honest Google Ads agency can. Ad position is decided by Google’s auction on every search, and the buying decision depends on your price, your offer and how fast you respond to the customer. What ANAS TECH commits to is what it controls: building the campaign, setting up tracking, and stopping keywords that burn budget for nothing.

Can I advertise on Google without a website?

Search ads need a page for people who click, but not a full website. A single landing page showing the service, the details and a way to get in touch is enough to start. If you do not have one yet,ANAS TECH builds WordPress websites and landing pages as part of its services.

In which countries does ANAS TECH manage Google Ads?

ANAS TECH manages Google Ads for any market you sell in, because the work is done remotely over WhatsApp and video calls. Ads are written in your customers’ language, targeting is set to the cities you actually serve, and budgets are in your account’s currency.

What is the Google Ads contact number?

Official Google Ads support is reached from inside your ad account through the help icon, and no marketing agency represents it. ANAS TECH is an independent agency that manages campaigns for its clients; its WhatsApp and phone number is +447877160813.

A person holding a payment card in front of a laptop to complete an online purchase

Send us your website link and we will tell you where to start

Write your business name and your website or page link on WhatsApp. Your account manager replies and agrees a time for your free first consultation. Then the free trial week begins, and at the end you receive the first weekly report and decide whether to continue.